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NightLift®

NightLift®

Developed by renowned plastic surgeon Randal Haworth, MD, FACS, NightLift® is the first and only sleepwear collection specifically designed to protect the breasts and décolletage during sleep. It does this by helping prevent breast sagging and drooping over time by keeping the breasts perfectly immobile (but always in total comfort).

In his 20 years of private practice in Beverly Hills, Dr. Haworth observed that his patients who were wearing a bra to bed had firmer, perkier breasts and smoother, less wrinkled décolletages than those who were not. Yet looking at traditional bras, he realized they did not offer the correct kind of support if the wearer is lying down.

His first goal was to deconstruct conventional notions about brassiere technology and re-envision the bra from the ground up. He understood that an effective night bra needs to support the breasts from the sides and not from below. Adding to his challenge, Haworth was determined to provide this unique support without the help of a uncomfortably constricting underwire or overly compressive material as seen in many modern sports bras. He wanted this revolutionary garment to be like a second skin, comfortable and seductively appealing. After 47 prototypes, Dr. Haworth perfected NightLift® and with it has achieved nothing less than a total reinvention of bra functionality as a solution for sag prevention.

Preventive measures: Cooper's ligaments, connective tissue, and even the skin itself are what hold the breasts in position. These tissues are like rubber bands in that once they stretch out, there's little anyone can do aside from surgery to tighten and elevate the breasts back to their original youthful appearance. So the key to keeping breasts at their best with a smooth décolletage is to prevent stretching and drooping in the first place-that is to protect tissue from gravity's downward pull not only in the recumbent position but also when side sleeping.

Though brassiere design has been perfected over the decades, it's basic function is to provide vertical support which solely protects the breast from gravity's downward pull while in an upright position. Unfortunately, it does very little to protect the breasts when the wearer is lying down when gravitational stress is lateral (i.e. side to side). The solution? NightLift® with structure by B.U.S.T.®